The Kings speech is a hybrid it contists of genres :Biography
Historical
Drama
The target audience is people who like the history of the royals , maybe older people , as there grandpa's and grandmothers probably heard stories which they told their grandchildren.
It exceeded Momentum Picture's expectations when it gained £3.52 million on the opening weekend which is almost double the opening gross of Slumdog Millionaire at £1.83m
See-Saw, a British/Australian company, financed and produced the film by getting deals with key distribution partners - The Weinstein Company (USA) Momentum Pictures (UK) Transmission (Australia) and Alliance Film (Canada).
The use of big name stars is a large part of the appeal to films and that also is very expensive. So although the digital revolution has change and given the British film industry opportunities film makers are still restricted by costs of marketing and distribution, and also the ability to make a film with wide appeal with blockbuster stars.
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